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Iranian reformists try new media to win votes – 09 June 09

Iranian reformists try new media to win votes - 09 June 09

In the past the term ‘new media’ has been used to describe everything from emails to DVDs. With technology moving so fast, particularly in the online world, new doesn’t stay new for long. How can you keep up though and what features should you consider adding to your website? New media can enhance your website and encourage your visitors to return and purchase your products or services which is ultimately the goal of most w Read the rest of this entry »

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Alterian Overview

Alterian Overview

Digital Media: History of Online Advertising
(Abhishek Uppal)

In 1994, the first advertisement appeared on the Web, marking the beginning of the online advertising world, which reached $19.3 billion in 2006 in the United States alone. The Internet advertising world can be broken into five distinct eras:

First Era: The Beginning Of Online Advertising (1994-1998)
The beginning of online advertising was marked by expe Read the rest of this entry »

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R&G Show: The Future of the Paper and Education

R&G Show: The Future of the Paper and Education

By definition, Digital Asset management (otherwise known as DAM) includes tasks and decisions relating to ingesting, annotating, cataloging, storage, retrieval, repurposing and the distribution of digital assets. DAM, in its earlier days, was referred to as optimizing, maintaining, thinning and exporting files. As digital libraries grew so too did the need to do more with the assets contained therein. DAM has since evolved to become an essential Read the rest of this entry »

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2009 Technology Predictions from Editors at Leading Media Outlets

2009 Technology Predictions from Editors at Leading Media Outlets

Most of us prefer to place our trusted business affairs, such as strategic outreach through public and media relations, in the hands of experienced practitioners. Whether with our attorney or IT vendor, our airline pilot or our accountant, we value experience when the job is complex and the outcome critical to our success.

This same principle applies to the selection of a public relations and marketing adviser. Effective public r Read the rest of this entry »

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